William Hills Best Odds Guaranteed, or not as the case may be

I received an email earlier this year from William Hill advising me that the Best Odds Guaranteed promotion for Horse Racing will no longer be available on my account - I was not surprised...... 

It turns out the net is widening as The Bookmaker has announced they will remove their best odds guaranteed promotion on horseracing for 'some customers' next month -guess I was one of the lucky ones they chose early!

The 888-owned firm will withdraw the offer for 'some customers' from 12th December. This follows the move of Betfair Sportsbook, who scrapped their best odds guaranteed concession last month. Spokesperson Lee Phelps said: “We’re always looking at ways to improve our customers’ experience and ensure their betting is rewarded with offers that best suit their play with us. On horse racing we’ re looking to provide a more personalised service. This includes epic value with exclusive free bets, epic boosts, extra places and stand out prices plus daily free-to-play games.”