William Hill has followed Paddy Power (Betfair) and made changes to their best odds guaranteed (BOG) promotion, which will now apply only on the day of the race, IE after midnight; Paddy Power changed to after 8am on the day of the race a few days ago.
I am not a happy bunny.
I place most of my bets the evening before the race, I have nicked a few quid getting on nice and early before prices shrink over the years and also had the occasional one that had drifted but still won – see Jalaad at the weekend. The Bookmakers are bitching and moaning about the loss of revenue from FOBT’s but are, for me, hardly encouraging punters to bet with them taking away this promotion.
Both companies are pushing the fact they have been, and continue to, offer extra place races; fine for small each-way punters but not a lot of good to anyone trying to get a few quid on a 9-4 shot early doors!
bet365, Ladbrokes Coral and Sky Bet have all said they have no plans to change their policies and will continue to offer BOG from the moment they chalk-up.
Take note when placing your bets.
If anyone needs me I will be transferring some funds.